Mash Up: Underground opts for more stylized banner*
Tuesday, February 02, 2010
By Matthew Irwin
Jackson Hole, Wyo.– Four years since its inception, JH Underground still can’t seem to figure out what its look is.
Last week the free Web log changed its banner, again.
Perhaps the move to a more stylized “masthead”is to confuse people interested in the Tetons. Online diaries typically feature photos of the administrator, or “blogger,” to alert readers to the nature of the content, namely the administrator’s achievements and grievances.
The erratic blog also has switched to all uppercase letters from all lowercase, an attempt to add heft (or look less “consciously” like reneworleans.com).
While the last two banners were dull choices from the beginning, at least they had gained a measure of local originality. Surely the creative minds on the staff could have come up with something a little less obvious than the Cathedral Group, also featured in online mastheads for the Jackson Hole News&Guideand JH Weekly. The antler arches?
This latest change looks more like “JH Underwhelming.” JHW
* This is a “treated” text, a parody of a JH Underground post criticizing JH Weekly for lopping off “Planet” from its name as part of a redesign [“Planet opts for more generic name,” June 3, 2009], check it out
here. Unfortunately, the original did not provide the framework for commentary on the artwork itself, which we actually dig.
PERMALINK:
Mash Up: Underground opts for more stylized banner* | Planet JH News Article: Editorial
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